HKSTP (The Hong Kong Science Parks Corporation) operates five campuses that host over 1,400 innovation and technology companies, accommodating approximately 20,000 employees.
Employees struggled with fragmented campus services spread across five separate apps, leading to low usage and high maintenance costs. I led the redesign of the campus experience app, consolidating key services into a single, scalable platform. This resulted in an 87% increase in Weekly Active Users (WAU) and an 80% reduction in operational costs.
Role
Senior Product Designer
Timeline
6 months (Apr - Aug 22)
Core Responsibilities
Product design, visual design, product strategy, user research
Problem
Fragmented Campus Services and User Experience
Campus services and information were fragmented across 5 separate apps, each with low usage and inconsistent user experiences. For employees, it was difficult to find information or access services. For the business, maintaining multiple apps was costly and limited growth opportunities.
The Science Park needed a cohesive, user-focused mobile app to enhance daily campus experiences, improve accessibility, and foster a stronger sense of community between employees and companies on campus.
Challenges
Aligning Stakeholders, Merging 5 Apps into One, and Designing for Scalability
Aligning stakeholders on a shared product vision and strategy
Prioritizing key features from 5 different apps into 1 unified platform
Designing a scalable app for future services and business growth
Goals
One App to Unify the Employee Experience
Improve daily campus experiences by streamlining essential services
Drive app adoption and engagement with a seamless, intuitive experience
Elevate HKSTP's new branding within the app to foster liveliness and enhance engagement with the brand
Centralize communications and promotions to highlight events, deals, and campus services
Foster a stronger sense of community within the campus
Create a scalable design system for future features and services
Solution
A personal mobile assistant for campus life
Easy Discovery
Users can seamlessly explore and access services across all 6 campus sites by switching locations, providing easy access to:
Event listings and promotions
Commute and transport information
Real-time next shuttle reminder
Daily menus from on-site cafes
Personalization
Customizable shortcuts on the home page let users tailor the app to their needs, showcasing the most relevant services and information.
Smart display for reminders and a message box for campus-specific updates
Restaurant section titles automatically adjust based on the time of day, offering contextually relevant recommendations
Scalability
The design is built to support future business growth, including new campus sites and services, while adapting to evolving user needs
Dedicated areas for promotions and featured content, allowing the app to support new offerings and services
Results
87% increase in WAU & 80% cost reduction
Reduced maintenance cost from managing 5 apps → to 1 scalable platform
Consistent, user-friendly experience that supports future growth
Increased engagement and adoption among 20K+ employees
Strengthened brand presence and sense of community across campuses
Approach
Research & Discovery
Conducted user interviews and focus groups with employees and internal staff to uncover daily pain points
Analysed usage data across existing apps to identify most-used features
Facilitated workshops with stakeholders to align business needs
Design Strategy & Execution
Mapped out end-to-end user journeys based on real employee behaviours
Prioritized key services like commute management, campus navigation, and food ordering
Consolidated essential functions into a single, user-friendly interface
Developed interactive prototypes for usability testing and iteration
Collaboration & Marketing Support
Partnered closely with marketing to design in-app content and promotional visuals
Created brand-aligned visuals and assets to support the new app launch
Worked with engineers to ensure feasibility and scalability of designs